Wednesday, December 1, 2010

Has Apple Sold Out?

It's true that Apple has had a successful year and is doing quite well despite the economy. But one has to ask the question, has Apple sold out? If you look at Apple's focus, you can see that its mainly on the ipad and iphone.

That's great for the gadget people, but about the professional end of the market. It seems that Apple is starting to ignore their professional end computers and software. Where is Blu-Ray and USB 3.0 support? Well, the normal consumer market doesn't want it so why would apple care. Even if the pro market wants it, Apple does not even offer it as a option.

Look at Final Cut Studio, the famous editing software that Apple is known for. Which has not been given a much needed update and is lagging behind Adobe Premiere and Avid. Final Cut is not even 64 bit, and is not currently able to use the full power of the Mac Pro.

Final Cut has made many independent  films, has it see its last days?
Now according to a sketch Steve Jobs Email, Final Cut Studio 4 is on the way and its going to be awesome. Some people believe the lag is due to a major rewrite. But Truth be told, no one knows what the future of Final Cut is looking like. Can we trust Steve Job's email?

According to the release's of past updates, the next Final Cut should be due this summer or earlier. Hopefully this update will the update we have been waiting for after the disappointing release of Final Cut Studio 3. 

It would be nice to see Apple focus some accouterments in the Pro market of Final Cut and other areas instead of the "Beatles on Itunes" and Ipad. Has Apple sold out to be a mainsteam gadget and phone company? Or will the company continue to innovate in the computer and pro-sumer software market?

I guess only time will tell.

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