Looks like Amazon is trying to get you to buy music on their service. They just announce they will be offering popular songs for only 69 cents, compare to the 1.29 that Apple currently charges for the same song. If your into stuff like Lady Gaga, Justine Briber and Katey, then you may find this useful.
However those into the underground scene and like Apples higher res format will probably be sticking with itunes. It will be interesting to see if this move helps Amazons market share break into apples.
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